How to get more sendouts

August 28, 2011

From the same number of candidate introductions


Numbers are important.

Ask anyone who knows me and they’ll agree – I’m all about having a complete understanding of exactly where my desk is at all times.  Should I be expecting a placement this week? Am I looking at a long road before my next one?  Well – rather than hope, guess and speculate, my desk is telling me every day what I can expect.  I let my numbers speak to me.

SO this is what leads me to something rather exciting.  For years I’ve known “MY” numbers.  It takes me 1.75 Introductions (Submittals/Referrals) to make 1 Sendout. It takes roughly 4 Sendouts to make a Placement.  Even if I’ve had 15 in a row without anything close to an offer – my desk is telling me the Placements are right around the corner.  My next group of Sendouts will surely provide the results my desk owes me!  It’s just that simple.  So without getting too deep let’s just say that my faith in keeping track of all activity is what helps me take the emotional ups and downs out of this crazy business we have all chosen!

For the majority of this year I have been using Verbal Summary as my primary means of introducing candidates to my clients.  Simply put – when my hiring manager gets a resume from me – there is a play button on the top of it.  With just one click (no downloads, passwords or funky equipment required on their end) they begin listening – yes that’s right – LISTENING to my candidate describe their background and qualifications in detail.  While the audio clips last just a minute or two it is enough to bring an entirely new perspective to the candidate.  My client is experiencing the PERSON – not just another resume.

I have long known this tool is a radical switch in what our clients are accustomed to.   I hear them tell me how they love it.  Daily.   But how about some numbers?  Where is the data behind my feeling great about using it?  Here it is:

I have taken the number of candidates I need to introduce in order to get a Send-Out from 1.75 down to 1.25
So for you number crunchers – and we all should be number crunchers – take a look at this:

Prior to implementing Verbal Summary – 1.75 Intro to Sendout

After implementing Verbal Summary – 1.25 Intro to Sendout

So how does that fit into my bigger picture?  Let’s use a nice round number. Let’s look at 100 introductions and my current Sendout to Placement Ratio of 4:1.

W/O Verbal Summary – 57 Sendouts which would in turn generate 14.25 Placements

Using Verbal Summary – 80 Sendouts which would in turn generate 20 Placements

So the specific ROI from using Verbal Summary is an additional 5.75 Placements from each 100 Introductions.

Why does this work? This isn’t about getting clients to interview the wrong candidates.  Never has been. Never will be. My suspicions are that it might be a combination of several factors: The client taking an interest in my candidate before resumes from my competitors; the fact that in knowing my client will now HEAR me doing my job I have raised my personal bar; or some kind of subliminal “positive first impression” thing. Since I, as a salesman, am deciding and being a part of what they hear first I get to choose for them to hear something positive and on-target.  There may be just as many other factors to the change in my numbers that right now escape me. Either way – I just don’t know.  All I can do is look at the results.  They’re real…………..and they’re SPECTACULAR!

Could your desk use this kind of turbo boost? If you think it could – give me a call!
260-347-1715 or Cell 260-349-2723


Let your client HEAR your candidate just by clicking the PLAY button on top of the resume!

July 7, 2011

Recruiting Reinvented:  New Tool Combines Audio and Resume

Dateline:  Avilla, IN.   Verbal Summary, Inc. releases its flagship tool to the recruiting community.  Simply put – the product combines audio with resumes for introduction to hiring authorities thereby adding an entirely new dimension to the staffing industry.  It is a multi-purpose tool also used for presenting open positions to your candidate database whereby allowing your client to speak “directly” to the talent they are searching for.

“While our industry has been fixated on sourcing and storing candidate profiles there has been very little (if any) thought put into how we’re presenting these individuals to our customer base.  In searching for a way to make our candidates stand out from the crowd we found nothing available.  There are hundreds of products to help us keep track of our candidates, but nothing to move them forward once a match has been identified.  With that in mind we built the industry’s only tool geared toward our client’s first impression of the candidate.  We have significantly changed the way our customers expect to be served by reconstructing the entire ‘resume sending’ process.  We’re now introducing the ‘person’ to our clients, not just their resume. ” – Jerry Albright, Founder of Verbal Summary, Inc.

Verbal Summary – – is the first of its kind.  It’s a “Presentation Tool” designed for every desk in the staffing world.  It allows the recruiter to easily combine audio with a resume for effective and powerful presentations to their clients.   They simply record a conversation with their candidate creating an MP3 file and then easily upload the resume and audio to the website.  This profile is then turned into a friendly link for sending to their client.  All activity taking place from that point forward is tracked instantaneously on their “dashboard”.

There is no additional requirement for the candidate to participate.  All they need is a phone – and nearly everyone has their cell phone with them at all times.  The recruiter just needs to purchase a $50 telephone call recorder and plug it in.  It’s simple.

“We’ve made great strides in reaching candidates from every source imaginable.  We now have access to more talent than we could have dreamed just a few years ago. So what now?  What do we do with all these great people once it’s time to get them in front of our clients? ” asks Tom G., a 20-year-plus veteran in the staffing industry.

This pioneering technology allows the client to listen to the candidate’s interview audio while reviewing the resume simultaneously.  They can open these multidimensional presentations from any location at any time.  This saves all parties time typically spent scheduling first round interviews going over the work that has already been done.  Using Verbal Summary they now click a link and listen to the candidate convey his or her qualifications for the job.

“Our clients absolutely love this.  They get to ‘sit in’ on an interview that has already taken place.  They can review several candidates in a row at any time without any delay in getting on the calendar.   The completed interview is waiting for them in their email inbox.”  –  Jerry Albright adds.

Verbal Summary also combines keyword search, resume indexing and one-click emailing to address the most fundamental needs in an ATS format for organizing candidates and client requirements.  For most this will completely eliminate the need for costly Applicant Tracking Software.  They’ll have everything they need in one place.  Verbal Summary is an online “working briefcase” for today’s recruiter.

This service is available to all professionals in the staffing community.  A monthly subscription fee (set today at only $50/month) and the addition of a call recorder is all that is required.   Profiles are stored on redundant servers allowing for complete assurance that all data is safe and secure.

Contact:                Jerry M. Albright, President

888-293-9249      Office

260-349-2723      Cell